Thinking Creatively 2016
Thinking Creatively is the annual two-day multi-disciplinary design conference hosted by Michael Graves College at Kean University. For 2016, Perry Capelakos was assigned as the student designer for the conference working under my creative direction. Among the end deliverables were: website, social media contest, animations, wayfinding, email blasts, attendee swag bags, and more.
Due to low student attendance in 2015, we decided to approach the pre-event advertising differently than years past. Using social media, contests, and a revamped website, student attendance for the main conference increased by 15% and Let's Charrette attendance increased by 35%.
Facebook: Branded the event Facebook page and posted animations, event updates, and photos.
Instagram: The Hide and Seek Instagram Challenge was created to promote interaction on social media and to gain more followers on the new @rbsdkean page. Eight "Mr. Bigbottom" characters were hidden around the two floors of Michael Graves College and students had to find all eight to win one of eight prizes.
A "life-size" cutout of Mr. Bigbottom was built and it was a hit with students to take pictures with. He definitely enjoyed the attention.
Animations were created to promote the conference, these were posted to Facebook and Instagram.
A series of print ads were created in response to students saying that didn't want to spend $25 for a conference ticket. These same students were seen downstairs getting coffee and mediocre sandwiches at Starbucks.