102 5th Ave, NYC 10011
La Rioja is a spanish seafood and wine restaurant concept in the flatiron district of New York.
Demographic research is important for restaurants, especially for NYC. designing for a demographic that doesn't live in or near the neighborhood could mean instant failure in the cutthroat business.
56% married without children
24% married with children
9% single parent
Interior design by Abigail Cuevas
The website for La Rioja plays on the sense of mystery the restaurant evokes. Scroll down the webpage to a rotary phone that when clicked, brings you to a page to make a reservation. There is no information about the chef, the menu, or anything else — the most important part is experiencing the restaurant in person.
107 E 14th Street, NYC 10011
El Cerdo is a spin-off restaurant to La Rioja. It has the same spanish flair and wine with a sarcastic twist.
El Cerdo sells wine and cured meats that are expertly crafted.
Everything from the exterior to the to-go packaging reflects brand personality.