102 5th Ave, NYC 10011
This project was completed with a wonderful interior design studio, Abigail Cuevas. My role was Art Director and Graphic Designer, Abi handled the interior design and rendering.
Married without children
The website for La Rioja plays on the sense of mystery the restaurant evokes like abyss of the ocean. Scroll down the webpage to a rotary phone that when clicked, brings you to a page to make a reservation. There is no information about the chef, the menu, or anything else — there's no need for it because the most important part is experiencing the restaurant in person.
107 E 14th Street, NYC 10011
El Cerdo is a spin-off restaurant to La Rioja. It has the same spanish flair and wine with a sarcastic twist.
El Cerdo sells wine and cured meats that are expertly crafted.
Everything from the exterior to the to-go packaging reflects brand personality.